The 52: Stories of Women Who Transformed Toronto

Client
Museum of Toronto | Nuit Blanche

Year
2023

Women currently make up 52% of the population in Toronto.

This impact-filled multi-year project celebrated the myriad of ways women have contributed to various facets of city life – in art, culture, politics, sports, technology, business, and more. To tell these important stories, this project commissioned 24 exemplary playwrights to write 52 monologues – one for each transformational woman on the list.

Natasha successfully designed and executed the digital marketing campaign, while also creating printed materials for the in person event.

This work premiered as a participatory performance on September 23 as part of Nuit Blanche 2023.

Nomination Cards that individuals can use as an interactive activity during the event. They will be able to see the responses from others as well as share their response with others.

Executions by Natasha

The New York Times (Half Page Ad) / Toronto Star Ads (Big Box, Double Big Box, Mobile, and Leaderboard) / Subway posters (26 downtown Toronto locations) / Subway Interior Banner Ads

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