At Museum of Toronto (formally known as Myseum of Toronto), the team created a series of five unique walking tours in Toronto, that were available to the public.
Being part of the Marketing team, Natasha created all graphics and imagery that were featured in the Sidewalk Stories marketing campaign; along with all print and digital advertisements that ran during the event. Each tour had a digital brochure that was also designed by Natasha.
Sidewalk Stories Walking Tour
Client
Museum of Toronto
Year
2022
…
As this event is about sharing historical Toronto stories, the idea behind this campaign was to zero into the story of Cecelia Jane Reynolds, a young Black woman who escaped enslavement as a teenager through the Niagara region with the help of the Underground Railroad. Cecelia settled in Toronto’s Ward neighbourhood and started a new life, all while corresponding with her former enslaver in an attempt to purchase her mother’s freedom.
Executions by Natasha
Grassroots Wild Postings (38 downtown Toronto locations) / Subway posters (10 different TTC stations) / Subway Interior Banner Ads / HTML5 Banner ads (all popular spec dimensions) / Digital Brochures for each tour / Webpage design & coding / Social Media posts