Mr. Dressup to Degrassi Exhibition Campaign
Client
Museum of Toronto
Year
2023
At Museum of Toronto (formally known as Myseum of Toronto), the team curated an exhibition that delved into the realm of children’s TV shows spanning from the 1950s to the 1990s.
As a member of the Marketing team, Natasha designed the graphics and imagery showcased in the marketing campaign, which included both print and digital advertisements that ran throughout the event. Natasha was also involved in exhibition planning and execution.
This exhibit had lots of media buzz and was featured on BlogTO, Toronto SUN, Toronto Guardian, CP24 News, CBC Toronto, and countless others.
…
The history of children’s television in Toronto is rich, innovative, and unique. However, it isn’t a history that we can exclusively view through rose-tinted glasses. With this in mind, our branding is very particular in denoting tones of “nostalgia.”
Through the colours, font(s), and textures involved in the key art for this exhibit, imagine Myseum as a television network - branding that is strong and stylized, yet supports the diversity of shows, patterns, and unique characters that are showcased in this exhibit.
Graphics are intended to denote the No Signal TV screen, all while incorporating Museum of Toronto’s brand colours.
Executions by Natasha
The New York Times (Half Page Ad) / Toronto Star Ads (Big Box, Double Big Box, Mobile, and Leaderboard) / Subway posters (26 downtown Toronto locations) / Subway Interior Banner Ads